MEET DEB AND SCOTT

Deborah Keating and her husband, Scott Herfindahl, are the driving force behind South Shore Connections, the go-to local marketing agency for small businesses on the South Shore. With over 30 years of experience each in marketing and sales leadership, they specialize in helping businesses connect with their communities through a multi-channel marketing platform that goes beyond traditional advertising.

Their philosophy? "In other programs, you're just an ad; in ours, you're a story." South Shore Connections helps businesses stand out by combining hyper-local print magazines, targeted digital advertising (Meta & Google), online listing management, review optimization, radio exposure (Expert Insights show), and in-person networking to create authentic local connections. They also mentor entrepreneurs interested in launching their own local marketing agencies.

Scott brings decades of sales and executive leadership experience, having served as Vice President of Sales at Serta Simmons Bedding before founding Trinity Sales Solutions, where he helped small and midsized businesses develop structured sales strategies. He is a creative problem-solver, trusted mentor, and relationship builder, always focused on delivering win-win solutions.

Before launching South Shore Connections, Deb spent 15 years as Marketing Director at Colony Place and previously served as Regional Director for Simon Property Group. Originally from California, she has lived across the country but now calls the South Shore home with Scott and their four kids. When they're not helping businesses thrive, they enjoy traveling in their Airstream, skiing, golfing, and spending time outdoors.